- Client: Makro Cash & Carry Iberia (Spain and Portugal)
- Project: New Brand Positioning “You & Makro”
- Localization: Madrid (Spain)
- Project Time Span: 8 Months
Makro Cash & Carry is a German multinational wholesale chain with more than 21 million customers in 25 countries around the world.
MAKRO CASH & CARRY IBERIA is perceived by the market as an old style company, with no emotional bond with its customers. Makro wishes to elevate the market perception of the brand towards a much warmer relationship sharing a stronger bond with its customers.
Planning, launching, implementation, communication and internal transformation and integration management of the new brand positioning “You & Makro” that will create a deeper emotional and closer bond with Makro´s consumers.
In this project I had the pleasure to collaborate with:
- Lola Murias García
- Mª José Perez-Herrera Barbudo