You & Makro

tbdolga

In Clients, Projects Posted February 04, 2020

  • Client: Makro Cash & Carry Iberia (Spain and Portugal)
  • Project: New Brand Positioning “You & Makro”
  • Localization: Madrid (Spain)
  • Project Time Span: 8 Months
See Project Website

Makro Cash & Carry is a German multinational wholesale chain with more than 21 million customers in 25 countries around the world.

 

Situation

MAKRO CASH & CARRY IBERIA is perceived by the market as an old style company, with no emotional bond with its customers. Makro wishes to elevate the market perception of the brand towards a much warmer relationship sharing a stronger bond with its customers. 



Solution


Planning, launching, implementation, communication and internal transformation and integration management of the new brand positioning “You & Makro” that will create a deeper emotional and closer bond with Makro´s consumers.



	

		

			
			

		

	


	

		

			
			

		

	


In this project I had the pleasure to collaborate with:






  • Lola Murias García
    Olga del Ama, is a great professional who stands out for her strategic vision and capacity for analysis, excellent people treatment and professionalism, a modern and current woman who strategically adapts her projects / actions with the trend of the moment. Dives deep into the requirement of each action, evaluating in detail all the results and consequences, before taking action. 

It is highly recommended to work and collaborate with it, for the high added value she provides and the feedback you receive, professionally as well as personally.
  • Mª José Perez-Herrera Barbudo
    With Olga del Ama you know you feel save. She is a very organized and responsible professional from the beginning till the end of each project. 
            
    
            
    
                
                
        
    
        
            
        
        
            
        
        
            
        
        
            
        

        

        
            
        
        
            
        
        
            
        
        
            
                
            
        
        
            
        
        
            
        
        
            
        
        
            
        
        
            
        
        
            
        
        
            
        
        
            
        

        

        
            
        
        
            
            
            
        

        

        
            
        
        
            
        

        
        
            
        

        

        
            
        
        
            
        
        
            
        

        

        
            
        
        
            
        
        
            
                
            
        


        
        
        
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ABOUT ME
			
15 years experience in Strategic Project planning,  implementation and integration Management



		
			






		
              

          

                  
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