Makro New Pricing Department


In Clients, Projects Posted

  • Client: Makro Cash & Carry Iberia (Spain and Portugal)
  • Localization: Madrid (Spain)
  • Project:New operational Pricing department. Products´pricing Strategic definition.
  • Project Time Span: 2 years y 1 month (January 2010 – february 2012)

Makro Cash & Carry is a German multinational wholesale chain with more than 21 million customers in 25 countries around the world.



MAKRO CASH & CARRY SPAIN plans to define and implement a clear pricing strategy for the whole company and for each of its stores in Spain to effectively overcome its main national and local competitors. 



Analysis and understanding of Makro´s and its main competitors´ current pricing strategy. Definition, planning and implementation of a new pricing strategy for the company both at national and local level. Establishment of new pricing department and integration within the company’s structure, pricing department´s functions definition, new employees hiring and training, department management. 

In this project I had the pleasure to collaborate with:

  • Philip Daus
    I had a chance to work with Olga del Ama on several occasions during her time as at Makro. She is a true expert in pricing, has excellent people skills and a fantastic working attitude. Without doubt Olga is an enrichment for any team.
  • Christophe Michel
    Olga del Ama was working in pricing during my time as a head of controlling in Makro Spain and it was a pleasure to collaborate with her. She is dedicated and hard working, but also energetic and radiating positive energy.
  • Joaquim Vendrell
    Working with Olga del Ama is always easy. Good communicator, very efficient and effective. She does not waste time on details, always seeking to ease the work of all of our team and / or the people and groups to which she had to give service and support. My experience with her has always been tremendously positive and productive.
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