- Client: Makro Cash & Carry Iberia (Spain and Portugal)
- Localization: Madrid (Spain)
- Project:New operational Pricing department. Products´pricing Strategic definition.
- Project Time Span: 2 years y 1 month (January 2010 – february 2012)
Makro Cash & Carry is a German multinational wholesale chain with more than 21 million customers in 25 countries around the world.
MAKRO CASH & CARRY SPAIN plans to define and implement a clear pricing strategy for the whole company and for each of its stores in Spain to effectively overcome its main national and local competitors.
Analysis and understanding of Makro´s and its main competitors´ current pricing strategy. Definition, planning and implementation of a new pricing strategy for the company both at national and local level. Establishment of new pricing department and integration within the company’s structure, pricing department´s functions definition, new employees hiring and training, department management.
In this project I had the pleasure to collaborate with:
- Philip Daus
- Christophe Michel
- Joaquim Vendrell