Makro New Digital Marketing Department
- Client: Makro Cash & Carry Iberia (Spain and Portugal)
- Project: Creation and Integration of new digital marketing department
- Localization: Madrid (Spain)
- Project Time Span: 12 months (February 2012- February 2013)
Makro Cash & Carry is a German multinational wholesale chain with more than 21 million customers in 25 countries around the world.
Situation
MAKRO CASH & CARRY IBERIA only uses promotional brochures distributed in its establishments and by post to its wide client base as product promotion and communication. The company intends to open new communication channels for better contact, interaction and deeper engagement with its customers, establishing and integrating into the current structure of the company a new area digital marketing department.
Solution
Analysis, planning, hiring department employees, distribution of functions and consolidation of different the digital Marketing department´s functional areas (Website strategy, SEA / SEO strategies, Social Media strategy, Email Marketing, in-store digitalization projects, APIs) and Integration in the current structure of the company for Makro Spain and Makro Portugal.
