Makro New Digital Marketing Department


In Clients, Projects Posted

  • Client: Makro Cash & Carry Iberia (Spain and Portugal)
  • Project: Creation and Integration of new digital marketing department
  • Localization: Madrid (Spain)
  • Project Time Span: 12 months (February 2012- February 2013)

Makro Cash & Carry is a German multinational wholesale chain with more than 21 million customers in 25 countries around the world.



MAKRO CASH & CARRY IBERIA only uses promotional brochures distributed in its establishments and by post to its wide client base as product promotion and communication. The company intends to open new communication channels for better contact, interaction and deeper engagement with its customers, establishing and integrating into the current structure of the company a new area digital marketing department.


Analysis, planning, hiring department employees, distribution of functions and consolidation of different the digital Marketing department´s functional areas (Website strategy, SEA / SEO strategies, Social Media strategy, Email Marketing, in-store digitalization projects, APIs) and Integration in the current structure of the company for Makro Spain and Makro Portugal. /

In this project I had the pleasure to collaborate with:

  • Clyde Araujo
    I had the pleasure to work with Olga del Ama when she lead the deployment of a new web platform for Makro Cash & Carry Spain. The project demanded expert coordination with cross-functional teams which Olga handled successfully. She communicates openly, has a good eye for details and is knowledgable about customer needs.
  • Cristina Herzog Sánchez
    Olga del Ama is a great professional, very committed and a truly fighter. Excellent managing projects, directing and coordinating teams. Energetic, effective, decisive, motivating and fun. It was a real pleasure working with her from my agency.
  • Santiago Hermosa Martín
    Olga del Ama is one of the best professionals I have worked with in my career. Efficient, focused, fast and always eager to work and do things well. With her dynamic, pleasant and close personality he is able to motivate and get the most out of her team members and suppliers and always doing it with a smile. Outstanding professionally and personally. 150% recommended.
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