- Client: Makro Cash & Carry Iberia (España y Portugal)
- Project: New Business Model Pilot Store in Bilbao, Spain
- Localization: Madrid, España, Düsseldorf, Alemania
- Project Time Span: 1 year and 4 months (August 2009 – December 2010)
Makro Cash & Carry is a German multinational wholesale chain with more than 21 million customers in 25 countries around the world.
MAKRO CASH & CARRY SPAIN wants to optimize and update the current business model looking for a better customer satisfaction and consequent increase on sales.
New Business Model first pilot store in Bilbao, later implemented in rest of stores around Spain.
14 different modules analyzed, planed and optimized in Bilbao store: New product distribution in Stores by “worlds” (kitchen world, office world, etc.), new store’s look & feel and interior design, CRS system at the entrance, established new sales force team, new store’s work flow, organization functions structure, new products´ pricing strategy, new “Sales Chef” area, new home delivery service, new food section assortment, new kitchen section assortment, new promotional brochure, new “unique opportunities” section.
In this project I had the pleasure to collaborate with:
- Karl-Ludwig Knispel
- Marcos José