Makro New Business Model Pilot Store: Bilbao


In Clients, Projects Posted

  • Client: Makro Cash & Carry Iberia (España y Portugal)
  • Project: New Business Model Pilot Store in Bilbao, Spain
  • Localization: Madrid, España, Düsseldorf, Alemania
  • Project Time Span: 1 year and 4 months (August 2009 – December 2010)

Makro Cash & Carry is a German multinational wholesale chain with more than 21 million customers in 25 countries around the world.


MAKRO CASH & CARRY SPAIN wants to optimize and update the current business model looking for a better customer satisfaction and consequent increase on sales.



New Business Model first pilot store in Bilbao,  later implemented in rest of stores around Spain. 

14 different modules analyzed, planed and optimized in Bilbao store: New product distribution in Stores by “worlds” (kitchen world, office world, etc.), new store’s  look & feel and interior design, CRS system at the entrance, established new sales force team, new store’s work flow, organization  functions structure, new products´ pricing strategy, new “Sales Chef” area, new home delivery service, new food section assortment, new kitchen section assortment, new promotional brochure, new “unique opportunities” section.

In this project I had the pleasure to collaborate with:

  • Karl-Ludwig Knispel
    I had the chance to work with Olga del Ama within Metro to develop, conduct and facilitate trainings and workshops for international project management. The target groups were mainly managers in operations, customer solutions and buying across the Metro Cash & Carry countries globally. I experienced Olga as a highly motivated and engaged person with strong intercultural competencies and a deep knowledge about project management. She has an outstanding working attitude, shows passion and ambition to go “the extra mile” for our customers. Olga is a great facilitator. She can lead and guide people and is able to do this very professional also in difficult situations. Her training style is very interactive and I recognized her in all the sessions as an extraordinary person. Working together with Olga was a big pleasure for me. She´s without doubt a big benefit for all who had the chance to work with her and I definitely recommend her in all aspects.
  • Marcos José
    Olga del Ama manages projects with great attention to detail, without losing sight of the overall goal and always keeping the customer as her main focus center of attention. Great experience organizing events and great market knowledge.
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