- Client: Iri Worldwide
- Project: Horecalive
- Location: Madrid, Spain
- Project Time Span: 9 Months (April 2017 to February 2018)
IRI Worldwide provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.
IRI Spain wants to open new business channels and reach new FMCG clients.
HORECALIVE: Market research and strategic road map definition, identification and consolidation of strategic alliances; development and launch of the first Big Data project applied to the Hospitality market that would allow for the first time a real-time observation of customers consumption in HORECA (Hotel, Restaurants, coffee shops) channels.
In this project I had the pleasure to collaborate with:
- Teresa de La Lombana