IRI Worldwide provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data^®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.

Situation

IRI Spain wants to open new business channels and reach new  FMCG clients.

Solution

HORECALIVE: Market research and strategic road map definition, identification and consolidation of strategic alliances; development and launch of the first Big Data project applied to the Hospitality market that would allow for the first time a real-time observation of customers consumption in HORECA (Hotel, Restaurants, coffee shops) channels.