IRI Worldwide

tbdolga

In Clients, Projects Posted

  • Client: Iri Worldwide
  • Project: Horecalive
  • Location: Madrid, Spain
  • Project Time Span: 9 Months (April 2017 to February 2018)

IRI Worldwide provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.

 

Situation

IRI Spain wants to open new business channels and reach new  FMCG clients.

Solution

HORECALIVE: Market research and strategic road map definition, identification and consolidation of strategic alliances; development and launch of the first Big Data project applied to the Hospitality market that would allow for the first time a real-time observation of customers consumption in HORECA (Hotel, Restaurants, coffee shops) channels.

In this project I had the pleasure to collaborate with:

  • Teresa de La Lombana
    Olga del Ama is a great retail professional, hardworking and good team organizer. She follows positive energy teamworking and plenty of talent development. Olga always has good ideas that comes with great creativity. I recommend Olga to work in high performance projects.
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