- Client: Coca-Cola
- Project: South-Spain Business Unit sales volume increase
- Location: Madrid, Spain
- Project Time Span: 6 Months (June to December 2002
THE COCA COLA COMPANY non-alcoholic beverages manufacturer
THE COCA COLA COMPANY plans to increase its market share and improve its branding in southern Spain where Pepsi, its main competitor, has better brand perception and a greater presence.
Giving direct support to the Project Manager to define and develop different marketing campaigns and action plans to boost sales volume and improve the company brand image in the area.