Coca-Cola

tbdolga

In Clients, Projects Posted

  • Client: Coca-Cola
  • Project: South-Spain Business Unit sales volume increase
  • Location: Madrid, Spain
  • Project Time Span: 6 Months (June to December 2002

THE COCA COLA COMPANY non-alcoholic beverages manufacturer

 

Situation

THE COCA COLA COMPANY plans to increase its market share and improve its branding in southern Spain where Pepsi, its main competitor, has better brand perception and a greater presence.

Solution

Giving direct support to the Project Manager to define and develop different marketing campaigns and action plans to boost sales volume and improve the company brand image in the area.

Call Now Button
Abrir chat
1
¡Hola! Pulsa el botón de abrir Chat y hablamos